mygolfGroup Travel, Ireland's leading golf travel provider, is thrilled to announce an exciting collaboration with the world’s most watched online golf personality, Rick Shiels. Earlier this year, Rick visited Ireland and played five of the country's top links golf courses including Royal County Down, Royal Portrush, Portstewart, Ardglass, and St. Patrick’s Links at Rosapenna. Not only did Rick play five of the best courses, he also experienced the very best of Irish hospitality by staying at Slieve Donard Hotel, Curran Gate Luxury Apartments, and Rosapenna Golf Resort.
Since launching in 2011, Rick Shiels has become one of the most recognised faces in golf broadcasting, reaching a global audience daily. In 2019, Rick’s channel became the world’s most subscribed and most-watched golf YouTube channel, and in summer 2020, it was the first golf-focused channel to surpass the ‘1 million subscribers’ milestone. The channel now sits on a staggering 2.85 Million followers.
Rick’s famed 'Break 75' series has featured golf superstars such as Bryson DeChambeau, Justin Rose, Tommy Fleetwood, Rickie Fowler, Sergio Garcia, Ian Poulter just to name a few.
Aside from a brief media trip to Royal Portrush ahead of The Open in 2019, this trip marks Rick’s first-time playing golf in Ireland. The collaboration is set to highlight Ireland as a premium golf destination to Rick’s extensive audience, which spans over 6 million followers across YouTube, Facebook, Instagram, and X. With a combined 780 million+ views on YouTube, Rick’s videos are set to be viewed by millions of golfers worldwide.
Eoin Francis, Managing Director of mygolfGroup Travel, says: “As one of the leading golf travel providers in Ireland, our goal is to promote our beautiful country as a premium golf destination to the world, and there’s no better way to do this than by collaborating with the most World’s Most Watched Online Golf Personality, Rick Shiels. It was a pleasure to work with Rick and his team, and I have no doubt the content created throughout the collaboration will peak a lot of interest from golfers all over the world’’.
George Diamondis, Golf Marketing Manager at Tourism Northern Ireland, talks about the significance of Rick's visit: "We are thrilled to welcome Rick Shiels to Northern Ireland. The next 12 months is going to be a very exciting time for golf here, with the Amgen Irish Open taking place at Royal County Down and The Open returning to Royal Portrush in July next year. Rick's visit to play and showcase our stunning courses is a fantastic opportunity to highlight the exceptional golfing experiences we offer, there’s no better time to shine a spotlight on Northern Ireland as a premier destination for golf enthusiasts around the globe."
Rick Shiels adds “Recently I had the pleasure of visiting Ireland, which the guys at mygolfGroup Travel organised. The whole itinerary was incredible, the guys there really looked after us and honestly, we got to play some outstanding golf courses. I definitely look forward to playing golf in Ireland again.”
The ‘Ireland Series’ is now live and will be rolled out on Rick’s platforms throughout the month of August. In addition to the video series, mygolfGroup Travel has partnered with Rick Shiels Media to launch a once-in-a-lifetime golf trip to Ireland for one lucky winner and three friends. The prize includes five nights of premium accommodation, five rounds of golf at some of Ireland's most prestigious courses, and all transfers. For more information and to enter the giveaway, visit mygolfgrouptravel.com/rickshiels.
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